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For their 100th anniversary, Fiat anticipates a vision for future FIAT models, inspired by signature aspects of the design marker, the Lingotto. These aspects include the world-famous rooftop track: including its characteristic lightness, optimization of space, and the intensity of its façade.
FIAT celebrated the 100th anniversary of the iconic Lingotto: a century has gone by since the core production facility was officially opened on the 22nd May 1923, quickly establishing the site as a major centre for Italian industry. The famous building now has a new life and purpose but continues to be an engine of new ideas and inspiration. For FIAT, Lingotto is a place where heritage meets the future. In its early days, its iconic structure and features were a manifesto that truly catapulted FIAT into the 20th century. Now, it has become a manifesto once more of the brand’s renewed vision of the 21st.
Olivier Francois, FIAT CEO and Stellantis Global CMO, took the opportunity to anticipate some details of the cars that will begin to appear on the market from 2024. The “Lingotto inspired” theme also explicitly puts forward FIAT’s goal: to inspire change and make a sustainable future accessible to all.
Olivier Francois said: “At FIAT we think that the Lingotto and the track are such a landmark that they deserve to become ‘design markers’. Their characteristics have inspired FIAT designers to trace the lines of the future FIAT models, from the incredible roof track, to the ramp – a revolution in the 1920s – which is like a manifesto of our traditional lightness: less material, more space, that’s our vision of interior design moving forward. The oval shape of “La Pista 500” inspires several new interior product marker, while the façade, with the lightness of its windows, will also become a distinctive signature of the future models. I look forward to launching those ‘Lingotto inspired’ models a year from now.”
Ginevra Elkann, President of Pinacoteca Agnelli said: “Today is a special day: the Lingotto was officially opened by my great grandfather, exactly 100 years ago. It was a very proud moment: a huge step forward for FIAT, and for the Italian industry in general. Corbusier called it "one of the most impressive sights industry has ever offered. The Lingotto has been an icon of Italian production, of renewal, transformation, and remains to this day an engine for new ideas. In the 80s we were in search of a new purpose, so my grandfather decided to turn it into what you see today: shops, offices, hotels, and culture fulfilled by the artistic mission of Pinacoteca Agnelli. Recently relaunched through a new ambitious programme of exhibitions and events, the Pinacoteca has become a new destination for a diverse and young public. Thanks to the hanging garden on La Pista 500 with its spectacular art installations, to Casa 500 and its FIATCafé500, Pinacoteca Agnelli is today one of the most visited museums in the city."
The Lingotto building found a new vocation in the 80s when it was inaugurated to the city of Turin, and the collection of Giovanni and Marella Agnelli became its core symbolically. Today the opening of La Pista 500 allows the public to reconnect with the original identity of this special site, merging the past with new, fresh, and vital roots. La Pista 500 is the largest hanging garden in Europe and Casa 500 - welcoming visitors with an interest in the FIAT icon, art, architecture, and nature - is not just a museum: it’s the first step on a journey into the future.
As the original, symbolic home of FIAT for a century, the Lingotto is constantly evolving and adapting over time. Innovation, attention to detail, and lightness remain at the core of the brand's plans, with a strong prioritization of customers' real needs in an era of continuous change.
