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It is with great pleasure we announce the Grand Opening of Robins & Day Manchester DS Store on Tuesday 4th July.
Immersing themselves into the luxury world of DS, Robins & Day Manchester DS Store have audaciously opened their doors and are offering their customers a unique automobile experience anchored in this premium segment; using the best artisans of the French luxury industry.
The DS new car sales department are now operating from the brand new store located on Windsor Street, just off Albion Way. Meanwhile, the used car sales and service department are due to move to our new site in the coming weeks, but for the time being are still situated at Citroen Manchester on Upper Brook Street.
As an all-new building, DS Store Manchester will be the largest dedicated DS retail space in the North West of England. The 268m2 showroom can accommodate a display of six DS cars. These will be positioned around a DS lounge area where customers can be comfortably seated on bespoke leather furniture in air conditioned surroundings, lightly scented by the exclusive DS ambience-scent via a special diffuser.
Jason Chick, General Manager for DS Store Manchester, explains: “The new DS Store Manchester has a very different feel to a traditional car showroom, being very obviously premium and spacious while providing customers with a feeling of well-being while within the DS experience that is so much more intimate and engaging for them while with us.”
Specially trained DS advisers will help visitors to DS Store Manchester to immerse themselves in DS Automobiles. An area dedicated to a comprehensive collection of sample materials lets visitors touch, feel, see and even smell the luxury in a DS. Slipping on the DS Virtual Vision headset will enable them to be fully interactive with their chosen selection of DS models using high-definition state-of-the-art 3D technology. They can personalise trim levels, interior materials, exterior colours and wheel designs as they build ‘their’ ideal DS. They can then explore the full-size ‘virtual’ car as if the real thing is in front of them, able to look around and inside it as if virtually in front of them.
Arnaud Leclerc, UK DS Brand Development Director, explained, ‘DS is bold and daring yet the brand also seeks to keep in touch with prospective clients through a human touch. DS 7 CROSSBACK, our new SUV from DS, is on display as we open the doors to DS Store Manchester and yet continually remains available for customers to see through DS Virtual Vision, as it can illustrate all possible versions available to sample and is a great chance to enter the DS brand world, with hi-quality 3D as an experience the closest to reality.’
Architect Mike Strain from Scaramanga Design has spent two years working on the project. He says: “This showroom concept is unlike anything I’ve worked on before. Everything from the floor tiles to the wall cladding has been carefully chosen to exude quality. We’ve even worked on lighting that picks out specific design features of the cars on display.”
DS Store Manchester is newly located at Windsor Street (Off Albion Way), Salford, Manchester, M5 4DG and calls can be made to 0161 636 7472. We look forward to welcoming you and exceeding your expectations soon!
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