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The 2015 Auto Express Driver Power dealer rankings survey has produced a strong set of results for Citroën in sales, aftersales and overall customer satisfaction. The survey measured responses of 60,988 car owners, across 200 different models, relating to factors such as the atmosphere and helpfulness offered in showrooms and service centres, to vehicle performance, reliability and practicality. Citroën’s ranking climbed six places from 2014, with a satisfaction rating of 85.72%.
The results showed an improved experience across the board for Citroën customers, with satisfaction regarding key vehicle ownership factors such as fuel economy and reliability performing well alongside the overall customer experience.
Citroën customers rated their satisfaction with the fuel efficiency of their vehicles as above average compared to the other manufacturers surveyed. In terms of reliability, survey respondents named this as one of the most important factors contributing to a satisfactory ownership experience. Nearly 30% of Citroën customers identified reliability as the best thing about their car.
As well as rating customer ownership experiences, satisfaction with purchasing and servicing was also assessed. Citroën franchised dealership scores climbed 11 places up to 6th overall for sales, and up 15 places to 9th for aftersales.
Bekir Hassan, Citroën Brand Director commented on the results saying, “The results published today in this highly influential survey are really good news for Citroën. It’s important that we review independent feedback like the Auto Express Driver Power survey to see where we’re doing well and what we can improve on. This year’s results illustrate that this process is working, with improvements across the board for Citroën.”
