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SEETROËN GLASSES: OVER 20 MILLION VIEWS, 15,000 SALES AND 3 EUROPEAN AWARDS!
Last july, Citroen launched SEETROËN, the first glasses to eliminate travel sickness. Launched over several months, the glasses were out of stock after only 3 days, and have been sold to 15,000 families around the world.
SEETROËN glasses can be worn by adults and children over the age of 10 years old. The glasses are not fitted with glass, so can be used by the whole family or by all fellow travellers and can be worn as over-glasses. They just need to be worn for 10 to 12 minutes, once the initial symptoms appear.
So far, they have won 3 awards:
- EUROBEST award: silver award, outdoor category. The Eurobest European Festival of Creativity is an annual event which celebrates and rewards creative excellence in the areas of creative communication, advertising and related areas in Europe.
- Cristal Festival: silver award in the best brand building category and bronze award in the design category. The Cristal Festival is an international communication, advertising and design festival. It celebrates creativity and diversity and allows for the sharing of excellence.
