Stellantis &You UK opens new brand house in Bristol with six-brand showroom

Stellantis &You UK has opened a new six-brand showroom in Bristol. The state-of-the-art site becomes one of the first Stellantis brand houses following a multi-million pound investment, and replaces the existing Stellantis &You Peugeot location on Lysander Road, Cribbs Causeway.

Stellantis &You, Sales and Services has constructed this brand house on a 2.65-acre site on Lysander Road, close to the M4/M5 interchange, and just a few minutes from its previous Peugeot location that has been operational since 2004. The move marks a significant expansion with space for 13 cars in showrooms totalling 856m² to represent Abarth, Alfa Romeo, DS Automobiles, Fiat, Jeep, and Peugeot. There is also space for 120 used vehicles and full aftersales facilities to support.

The multi-million-pound investment sees Stellantis &You Bristol Cribbs’ representation increase from a highly successful Peugeot brand to six brands, filling open points for Abarth, Alfa Romeo, DS Automobiles and Jeep to provide the latest new car and van options to residents of Bristol and the surrounding areas.

The new building has taken 18 months to construct and benefits from the latest Stellantis Brand House design and innovation. Construction has taken place with sustainability in mind, with measures including a photovoltaic array roof installation consisting of 20 x 400w solar panels generating 8kWp to power the building and feed any surplus back into the grid. All substantial trees on the site have been maintained and integrated along with a substantial number of new semi-mature trees and shrubs planted. All of the Peugeot desks and other units are made from recycled bottles.

This new site also houses 27 electric charging points, consisting of two 50kW DC chargers with the remainder rated at 22kW AC, for customer ease. 

MULTI-BRAND ELECTRIC EXPERIENCE

Visitors can expect a truly electric experience with a wide variety of models to choose from and full representation for six brands, including Abarth, DS Automobiles, Fiat and PEUGEOT, as well as Stellantis &You UK’s first Alfa Romeo and Jeep showrooms.

A fully manufacturer-trained technician team have completed all electric training and have the experience and knowhow to support this expansion. Workshop capacity has been increased to 18 bays in the spacious 1328m² facility, where rooflights have also been installed to minimise the need for artificial light.

AN AWARD-WINNING BRISTOL TEAM

Stellantis &You Bristol (formally Robins & Day) has had a presence in the city for over 27 years. The existing team, winners of Peugeot’s Gold Lion Retailer of the Year 2023, has been fully retained and possesses some of the longest service in the Stellantis Group. An active apprentice programme means this invaluable experience is already being shared, while thirteen additional roles have been created, taking the onsite team total to forty-one. There are still vacancies available with full training provided.

Stellantis &You UK recently celebrated the first anniversary of its name change and currently has 24 Peugeot, 17 Citroën, six DS, five Vauxhall, four Fiat and four Abarth new car franchise retailers and seven Distrigo Hubs in 34 locations across the UK.

The launch of Stellantis &You Bristol Cribbs follows the recent introduction of Fiat and Abarth in West London and Vauxhall in Selly Oak, Birmingham. Stellantis &You UK also plan to introduce a further Vauxhall location in Birmingham during the summer.

Ky Hunter, Stellantis &You Bristol Cribbs General Manager, comments: “I’m extremely proud of the team for their achievements, this site marks a new chapter for Stellantis &You Bristol Cribbs. We have been successful with Peugeot for many years and there’s passion from the whole team to continue this and transmit to our new brands. Any development of this size is a big undertaking, it means a lot that we’ve retained our current team and been on this journey together. We really have something amazing to offer Bristol car buyers.”

Richard Garbutt, Stellantis &You UK Chief Executive, comments: “This is an amazing moment for the Bristol team and a momentous occasion for the Stellantis &You UK Group. A huge development and undertaking by the team over 18 months. The result is an exceptional six brand site that will provide our existing and new customers with a fantastic experience. The launch of Stellantis &You Bristol Cribbs also sees the introduction of the Group’s first Alfa Romeo and Jeep showrooms, a really significant marker in our brand expansion plan. Our Award-Winning Bristol team operate at the highest level, and I look forward to seeing their success continue to grow with this new site.”

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