Robins & Day streamline car part deliveires with Maxoptra Software

Robins & Day have implemeted Maxoptra, a real-time delivery management and routing software to underpin re-organisation of its parts delivery operation.

Five central hubs have been launched to improve the supply of genuine spare parts to the dealer network. The hubs; based in Manchester, Derby, Birmingham, Slough and Bristol, are the go-to for Peugeot, Citroen, DS OEM parts and Independent Aftermarket Parts. For retail and trade customers including independent motor traders and bodyshops. Using Maxoptra, integrated with back office systems and Ctrack vehicle tracking, Robins & Day have been able to optimise delivery routes. Resulting in cost savings and improved customer service, including automated Proof of Delivery signature capture.

Maxoptra has been integrated with existing Warehouse Management and Customer Relationship Management (CRM) software.  Orders are automatically uploaded to Maxoptra twice a day and delivery manifests produced and shared with drivers and operations staff. 

“Using Maxoptra we have optimised our delivery routes contributing significant savings in direct costs and resources,” commented Ian Botham, Group Parts Operations Manager at Robins & Day. “Our customer service is improving and we are better able to fulfil our service commitments including agreed cut off and supply deadlines and back order communication. The Maxoptra team has supported us at every stage with prompt, flexible and helpful advice.”

robins & day parts hubs Maxoptra